Think long term
Business growth driven by constant price and promotion, focused solely on endless cost and efficiency optimisation, may work in the short term but without clear differentiation, you’re condemning your brand to a never ending fight for survival.
build brand that sells
Branding isn’t an extravagant activity for those with money to spare. It’s a crucial driver of business growth and without a strong, relevant, and credible brand, it’s hard to reach your full business potential.
design marketing that works
Marketing is a crucial part of your business success. To make it work effectively, you need both a clear, purpose-driven brand strategy and an efficient marketing system that brings that strategy to life. As your interim marketing manager, I turn your business ambitions into marketing reality.
Why strong, purposeful brand is that important?
A lack of brand purpose forces you to compete with the same exhausting tools as everyone else: price, promotions, AI automation without strategic intent, and short-term tactics. In contrast, a clear brand purpose, backed by a meaningful strategy, has been shown in numerous professional studies to drive real, sustainable business growth.
86.1% of consumers
pay attention to a product’s brand according to the BioStat research.
70% of buyers
both individual and business, make decisions primarily based on emotional factors according to the Gallup research.
216% increase in sales
when compared strong and weak brands performing similar performance marketing activities according to Warc research.
What is your brand purpose?
If you can’t answer this question in one sentence, you’re not alone. I often wonder why so few companies are willing to follow the path of IKEA or InPost – to truly understand their customers, step into their world, and offer something more.
IKEA aims to make our everyday lives better and simpler, providing quick, easy, and accessible solutions we can use right here and now. InPost, on the other hand, strives to make parcel delivery as effortless and intuitive as possible. Everything else: the offerings, customer service, communication naturally stems from their clearly defined and inspiring purpose. Together, these elements consistently build and deliver on the brand promise.
Although I have never worked with IKEA or InPost, those are the brands I truly admire, and my mission is to make your company more like theirs. Why? Because I believe we all deserve more purposeful, people-focused brands!
Taking your brand to the next level with
a purpose-driven strategy
Finding your brand purpose isn’t just good for storytelling. It can truly make your brand stand out, attract customers, and build long-lasting engagement and loyalty!
A 3-step journey to
a purposeful brand
There’s a clear path to building a strong, meaningful brand that lasts and I’m here to guide you every step of the way.
finding brand purpose
A highly creative yet data-driven process, where we dig deeper into your company and your clients to discover what makes or could make your company stand out in a meaningful way.
creating a compelling story
One sentence that inspires is the foundation upon which we build a compelling story for both your employees and your clients. In the end, everyone should become a brand ambassador for your company.
designing a meaningful brand experience
Even the best story, when told only once or in a single advertisement, won’t truly resonate with people or build lasting trust and loyalty. That’s why your brand story needs to live in every touchpoint and every moment that matters to your customer – not only through words, but more importantly, through actions. Your brand must consistently live up to its promises.
tracking the KPI
Brand purpose translates into measurable results
NPS
Our work will increase your brand’s recommendations
Buzz
Our work will make your brand more visible through increased positive mentions online
Sales
Our work will translate into more purchases and greater customer loyalty.
Discover my methodology!
During our work together, we use three canvases: one for brand purpose, one for brand positioning, and one for meaningful, effective implementation — brand experience. You can download them now to explore the process for yourself.
Let’s work together!
My name is Krzysztof Wierzbicki, and for over 18 years I’ve been helping brands grow through meaningful branding and effective customer experience design.
I’ve worked with some of the biggest advertising agencies in Poland, earning a Golden Effie for the Corega campaign and helping drive record sales growth for PEPCO.
I have experience in both B2B and B2C marketing, working with companies of all sizes.
My expertise includes digital journey and customer experience optimisation, as well as content and performance marketing.
Building on my experience and proven methodology, as a part-time or temporary marketing manager, I provide not only brand strategy but also hands-on support in implementing it across every key touchpoint, ensuring consistency and effectiveness throughout the entire customer journey.
Free consultation
We start with a free 1-hour consultation to better understand your brand’s situation and define the necessary scope of work.
strategic work
We conduct research and analysis (optionally with my research partner) and run up to three highly organised workshops: brand diagnosis, brand purpose, and brand experience – resulting in a written brand strategy ready for implementation.
Implementation support
You won’t be on your own moving forward.
II’ll support you as a fractional marketing and brand coordinator, ensuring our shared vision is effectively brought to life and continuously optimised for the best results.
Let me help you organise and improve your marketing
I build purposeful brands, but I have learned that even the best idea is worthless without proper execution. That is why I offer not only the creation of a meaningful brand and marketing strategy, but also smooth implementation within your organisation.
I can act as your interim or fractional CMO, helping you build or organise your brand and marketing function, mentor your marketing team, and put the right systems in place so everything works effectively toward your business goals.
What are you waiting for?
Let’s find your brand purpose and bring it to life across every meaningful touchpoint,
helping your business reach new heights. Get in touch today for a consultation.
Together, we’ll make it happen.
Explore my BLOG articles
Why are there so few companies like IKEA or InPost?
The older I get and the more I see in marketing, the more I wonder why most businesses focus only[…]
Meaningful versus expendable brands
Branding comes before marketing. Without a well-thought-out brand, marketing becomes just a tactical tool for achieving business goals. A lack[…]
In search of meaningful brands with a clear purpose
Welcome toIt’s happened. I’m 43 years old, and I’ve started thinking more about the meaning of life. And since I’m[…]
Contact me
Let’s connect – it’s free, and it might just be the boost your business needs!